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SPRING 2020 LOOKBOOK

Roy Halston Frowick was the creator of luxury American fashion, whose groundbreaking designs continue to influence today’s fashion industry and define iconic American style. 

After initially gaining recognition for his innovations in millinery, Halston expanded the HALSTON label to include clothing in 1966. Halston used what became his signature materials of jersey, cashmere, and ultrasuede to reinvent the jumpsuit, the shirtdress, and the classic caftan, leaving an indelible mark on fashion.

Once dubbed "the premier fashion designer in America" by Newsweek, Halston and his iconic designs became synonymous with the 1970s and the glamourous era of Studio 54. His strong connection to pop culture was evident by his friends and clients, which included Andy Warhol, Bianca Jagger, Elizabeth Taylor, Anjelica Huston, Liza Minelli, and his famed model entourage, the Halstonettes. He also went on to create one of the best-selling fragrances of all time in his signature tear-drop shaped perfume bottle, designed by Elsa Peretti.

Halston created strong codes that are quintessential to the brand to this day, as a new team of innovators, led by Chief Creative Officer Robert Rodriguez, continue to evolve the HALSTON legacy. Today HALSTON is a luxury lifestyle brand – mixing legacy codes with a modern edge to create an effortless collection of women’s ready-to-wear and dresses.

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